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Stock price increased over 200% from $3 (Jun 1999) to $10 (May 2000)
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Being NAI’s feature company, Dragon Pharmaceuticals Inc.’s most updated and detailed company information including company profile, investment highlights, operation review, business summary, management team background, share structure, financial status and contact information were translated into Chinese and posted on the website www.na-investor.com, which helped increase DRUG’s exposure in the Chinese investors market.
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We prepared and distributed a Cover Story for DRUG in our popular Chinese newspaper - Global Chinese Press with circulation of 70,000 in Canada with over 200,000 readers.
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We also designed an IR oriented Chinese micro-site for DRUG with similar appearance to their English corporate site, which provided detailed corporate information for the interested Chinese investors.
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DRUG was featured in the Fantasy Stock Challenge contest 1 launched by NAI, which drew over 1,000 Chinese retail investors to follow its story.
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Small group meetings were arranged for the brokers and institutional investors to meet with DRUG’s executives.
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